Overview:
Poonam is a passionate brand evangelist with 25+ years of leadership experience in building brands, shaping categories, influencing policy, and driving perception through integrated communications.
She founded CMO-on-Demand Advisory, helping organizations and startups craft compelling brand stories and build strong marketing and communication practices.
Leadership Experience:
• Former Head Marketing – Apple India, leading brand, product marketing, PR, and channel communication across iPhone, Mac, iPad, and Watch.
• Former Vice President – PepsiCo India, managing brand reputation across 22+ brands including Pepsi, Lays, Doritos, Quaker, and Tropicana.
• Former Director Communications – Nokia (India, Middle East & Africa), managing brand perception across 90+ countries.
• Worked with Microsoft India, leading advertising and public relations across business units.
Strategic & Advisory Work:
• Works with organizations across industries on Go-To-Market strategies and brand building.
• Advisor to NITI Aayog and Digital India for brand and communication outreach.
• Board Member / Mentor to multiple startups and organizations.
Creative & Social Impact:
• Founder of House of Omkar (Production House).
• Film Producer – The Last Color (Oscar eligibility 2020) and Barefoot Empress.
• Founder of EkDesh, driving COVID awareness and behaviour change initiatives.
• Actively involved in initiatives focused on education, women empowerment, and social impact.
Education:
• MBA – Marketing.
